Independent Stylist Vs. Big Salons

stylist-vs-salon

The hair industry has the ability to remain stable regardless of the economic climate. Even though most of our customers may be feeling the pinch, that will usually not make them want to cut or style their own hair. However, business owners have had to adapt which meant moving from having regular employees to booth or commission structures. This means that the individual stylist has to become savvier in self-promotion and maintaining a regular income.

The onset of social media has really allowed for stylists to showcase their work to a much wider audience than was possible ever before. Gone are the days of handing out flyers and business cards, now a relevant hashtag can put you in front of potential customers with hardly any effort.

The playing field has been leveled as everybody has the same opportunity to shine. Whether you are in a small town and a 3 chair salon or a 4000 sq ft luxury salon on Rodeo Drive, you now have the same ability for promotion and becoming an industry leader.

Salons used to have to spend top dollar on marketing and promotion but the individual stylist can get the same effect using apps that are free or cost less than a Starbucks coffee. Not sure how to create a look, there are thousands of tutorials on Youtube to help make all of your clients dreams come true.

With a little imagination, the small independent stylist can game fame, fortune, and notoriety, albeit with some effort. If you constantly work on perfecting your craft and creating content that will be sharable on social media platforms such as Instagram or Pinterest, you will not only increase earning potential but will gain valuable knowledge along the way. As an independent you are in full control of where you take your career, it doesn’t have to be limited to running a full column or training junior staff.

Going it alone can be daunting but using apps like Ring My stylist allows you to easily manage your client list and bookings. You can decide which services you want to offer and the price for each so clients can book quickly with as little input from you. All you then need to do is confirm, we even send out reminders so you can focus on provided the best service possible. It allows you to store client information such as colour formulas and pictures, that way if for any reason you move, those details are always with you.

Increasing your exposure along side using effective tools makes clients comeback time after time, you want to make sure the transition from discovery to booking is as seamless as possible, a delayed text or call back can put of potential customers in this world of instant everything.

If you haven’t already done so, sign up today and take charge of your business.

How Apps Are Changing The Beauty Business

apps-changing-beauty-biz

The digital revolution is in full swing. We are now able to do more than ever humanly thought possible at the touch of a button just using our phones. You can schedule your whole life to suit your needs, book a doctors appointment, have groceries delivered, plan a holiday, and talk to friends in remote parts of the world.

We are more connected than ever and it was just a matter of when not if the beauty industry took advantage of all the emerging technology.

The Beauty industry is able to weather all types of financial storms but the rise of the independent stylist and freelancer added a new dynamic to the industry. Most clients value quality over price but it became increasingly more difficult to find, and book services in your local area. Social media made it easier for people to showcase their work but many stylists are inundated with client requests and needed a management tool that allows for simple and quick bookings.

Apps such as Ring My Stylist truly put the consumer and independent artist at the forefront. Its simple interface allows clients to search and book services in their local area.

What sets this app apart is the service provider interface. It goes well above regular apps which only allow for scheduling. With Ring My Stylist you are able to manage your client list, send out reminders, list color formulas, plus many more feature being added regularly.

You can track a clients progress with integrated before and after pictures plus notes on hair and scalp health. No shows and endless back and forth messages are almost irradiated as reminders are sent out before appointments, and customizable services and price list allow for one-touch bookings.

Never before has it been so easy for independent stylists and service provides to effectively manage their time without costly programs.

It really has become a buyers market where the client is able to select from such a high calibre of stylists. Gone are the days of having to search or visit salons to find the perfect fit. With a few swipes, you can find the perfect match and book a service without any hassle.

The Ring My Stylist team thoroughly evaluated current technology which usually only provide one of the features such as scheduling but both clients and stylist found it didn’t provide enough support or left, much to be desired. Currently available in several languages we are tirelessly working to make sure we stay ahead of the game.

Even people who claim not to be technology savvy have commented on the ease of use and have recommend the service to friends and family. Technology moves and lightning speed and it is easy to feel left behind. Having a few strong tools will keep you ahead of the game and not only increase visibility but make the business side run much smoother.

We use cookies to make your experience of our websites better. By using and further navigating this website you accept this.

Accept and Close